Clothing and Accessories

Keyword campaign optimization tips

The gateway to connected keyword campaigns starts with joining the right community.  If you are selling clothing and accessories encompassing what customers desire, this community will help you showcase even further when you follow this keyword guide:

  • Call it, as you SEE it. - if you sell clothing, tell us.  If you offer swimwear, tell us.

  •  Start with very obvious and precise words for your campaign​

  • End with words that detail your products if possible

  •  We gather your data most successfully with the following formula:{product category}, {product type}, {product detail}, {product detail}.

When keywords are fed to our algorithm in this manner, users are more likely will see what you offer.

Click the examples below to see how basic it is to ensure your product metadata and campaign keywords sync with viewers and what they will ultimately engage with.

*Note the first word you use is the most powerful.  The more words you use, the higher the chance of relevancy. 

Keyword  Example Gallery

Jeans
bottoms, pants, jeans,women
Gloves
Clothing, Accessory, Gloves
Womens Sportwear
clothing,sportswear, womens, shorts, tank top, tights, compression
Sweatpants
clothing, bottoms,pants, sweats,joggers,sportwear,athletic
Necktie
clothing, accessory, tie, print, stripe
Longsleeve Dress
clothing,dress,casual,longsleeve,mini dress,black
socks
clothing, socks, crew, print, rainbow,
Black Bikini
clothing,swimwear, bikini,black
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Longsleeve Dress

clothing,dress,casual,longsleeve,mini dress,black