Games and Toys

Keyword campaign optimization tips

The gateway to connected keyword campaigns starts with joining the right community.  If you offer Games & Toys that customers desire, this community will help you showcase even further when you follow this keyword guide:

  • Call it, as you SEE it. - if you sell educational games, tell us.  If you offer toys for toddlers, tell us.

  •  Start with very obvious and precise words for your campaign​

  • End with words that detail your products if possible

  •  We gather your data most successfully with the following formula:{product category}, {product type}, {product detail}, {product detail}.

When keywords are fed to our algorithm in this manner, users are more likely will see what you offer.

Click the examples below to see how basic it is to ensure your product metadata and campaign keywords sync with viewers and what they will ultimately engage with.

*Note the first word you use is the most powerful.  The more words you use, the higher the chance of relevancy. 

Keyword  Example Gallery

Dart Board
games, toys, darts, dart board,
games and toys, toys, kids, robot,
Pool Float
games and toys, outdoor, pool, float
games and toys,films, doll,spider man, marvel
Board Game
games and toys,board game
Rubiks Cube
games, toys, puzzle,Rubiks cube
Video Game
games and toys,video game, fantasy, sci-fi, action-adventure
Water Gun
games and toys, outdoor, water gun,
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