Home Improvement

Keyword campaign optimization tips

The gateway to connected keyword campaigns starts with joining the right community.  If you are offering Home Improvement products or services encompassing what customers desire, this community will help you showcase even further when you follow this keyword guide:

  • Call it, as you SEE it. - if you sell Snow Blowers, tell us.  If you offer Home Improvement services, tell us.

  •  Start with very obvious and precise words for your campaign​

  • End with words that detail your products if possible

  •  We gather your data most successfully with the following formula:{product category}, {product type}, {product detail}, {product detail}.

When keywords are fed to our algorithm in this manner, users are more likely will see what you offer.

Click the examples below to see how basic it is to ensure your product metadata and campaign keywords sync with viewers and what they will ultimately engage with.

*Note the first word you use is the most powerful.  The more words you use, the higher the chance of relevancy. 

Keyword  Example Gallery

Spray Paint
home improvement,paint, Spray paint
home improvement,adhesive,glue
Power Tools
home improvement,power tool,chainsaw,drill,sander,leaf blower
Kitchen Sinks
home improvement, kitchen, sink
home improvement,decor,wallpaper
Home improvement,outdoor, landscaping, lawn, weeds, bushes, service
Bathroom Hardware
Home improvement, bathroom,hardware,
Dish Washer
home improvement, appliance, electronic, kitchen and cooking, dishwasher
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