Keyword ad campaigns
Choose your category & call it, as you see it.
The difference between showcasing often rather than hidden in a pile of products is what you choose as your business type/category, followed by your campaign keywords. While product metadata and campaign budgets also play an important role, they pale in comparison to the importance of showing the right product, at the right time, to the right customer.
The biggest and most common mistake most sellers make when they target their products/services to an engine is being too general. The sections below are some of our popular categories. If you've chosen "Shopping & Retail" as your category, this reads to our engine as you are an established brand that sells many things across many verticals. Its very general. Perennial success in this category will most likely mean you have top dollar ad budgets.
With other specified categories , you'll have a much easier time reaching more people that actually want to see what you offer. Choose a section below that best describes what you offer. Then use simple keywords to increase your relevancy to viewers/customers.