A partnership with The Mass Media Marketplace simply put.
For this example: Keywords entered for the sunglasses in the video are:
(shopping and retail,accessory,sunglasses). Product Name: Tempo black orangery. Brand Name: Bonnie & Clyde Eyewear
We present shoppers with options to "Buy Now" or to "Shop Related" items from our Marketplace
Using both on screen keywords & those from online merchants, we showcase relevant products/services to the consumer.