Real Estate

Keyword campaign optimization tips

The gateway to connected keyword campaigns starts with joining the right community.  If you are offering your Real Estate expertise, this community will help you showcase even further when you follow this keyword guide:

  • Call it, as you SEE it. - if you are an agent, tell us.  If you are a broker, tell us.

  •  Start with very obvious and precise words for your campaign​

  • End with words that detail your products if possible

  •  We gather your data most successfully with the following formula:{product category}, {product type}, {product detail}, {product detail}.

When keywords are fed to our algorithm in this manner, users are more likely will see what you offer.

Click the examples below to see how basic it is to ensure your product metadata and campaign keywords sync with viewers and what they will ultimately engage with.

*Note the first word you use is the most powerful.  The more words you use, the higher the chance of relevancy. 

Keyword  Example Gallery

Apartments
Apartments

real estate,homes, apartments,

press to zoom
Penthouse
Penthouse

real estate,homes, apartments,condo,penthouse

press to zoom
Real Estate Broker
Real Estate Broker

Real Estate, realty, broker, marketing, house, land, for sale

press to zoom
Location based
Location based

Real Estate, Florida, realty, broker

press to zoom