Shopping and Retails

Keyword campaign optimization tips

The gateway to connected keyword campaigns starts with joining the right community.  If you offer a variety of products from a variety of our categories that customers desire, this community will help you showcase even further when you follow this keyword guide:

  • Call it, as you SEE it. - if you sell tuxedos, tell us.  If you offer digital scales, tell us.

  •  Start with very obvious and precise words for your campaign​

  • End with words that detail your products if possible

  •  We gather your data most successfully with the following formula:{product category}, {product type}, {product detail}, {product detail}.

When keywords are fed to our algorithm in this manner, users are more likely will see what you offer.

Click the examples below to see how basic it is to ensure your product metadata and campaign keywords sync with viewers and what they will ultimately engage with.

*Note the first word you use is the most powerful.  The more words you use, the higher the chance of relevancy. 

Keyword  Example Gallery

Umbrella
shopping and retail, accessory, umbrella, black
School Supply
shopping and retail, School Supplies, Pencil, Pen,Notebook, crayons
Designer Bag
shopping and retail,clothing,accessory,bag,white,
Sunglasses
shopping and retail, accessory, sunglasses
fedoras
shopping and retail, Clothing, Accessory, Hat, Fedora
Sneakers
shopping and retail, shoe, athletic, basketball, high top, colorway, black, red, jordan
Plaid Skirt
shopping and retail, clothing,bottom,skirt,print,plaid
White Jacket
shopping and retail,clothing,top,jacket,longsleeve,white
Show More

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White Jacket

shopping and retail,clothing,top,jacket,longsleeve,white